Hi, I'm Farah!
⋆˚✿˖° (*ᴗ͈ˬᴗ͈)ꕤ*.ﾟ

  1. I got my start in Psychology as a to-be therapist, but moved over into UX Design. My past life often inform my design decisions, fuelling an empathic and a user-first mindset. 


  2. I'm a self-taught UX designer who got my start in start-up. I juggled roles, wore all the hats, and learned by doing. It taught me to stay curious, adaptable, and user-focused.


  1. As the IT guy of the family (middle-child perks), I’m inspired by those less tech-savvy. For me, design should be human-first, accessible and empowering. 


  1. When I'm not sat behind a screen, you can find me swimming, trying a new hobby or baking!


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About me

About me

About me

Growth

I stepped into UX with self-driven learning, familiarising myself with the design process and understanding the design principles. Working with start-ups gave me hands-on experience with the end-to-end design process, from research to final implementation. It brought awareness to the small details that shape our daily interactions with technology. The more I learn, the more I notice how thoughtful design can make everyday experiences smoother and more intuitive.

Personal

When I'm not sitting behind a screen, I enjoy swimming, finding new recipes to bake (try my famous banana cake here) and picking up new, complicated hobbies. I also enjoy finding new skills to learn - right now, I’m learning Japanese!

Background

I started my journey in Psychology, initially set on becoming a therapist.  I discovered UX/UI design in my final year of university and realised it was applied psychology in action. Both therapy and UX design share a common thread—putting people at the centre and understanding their needs. 

I saw how my background in psychology could help shape digital experiences that are intuitive, accessible, and impactful. Conducting research, analysing behaviour, and designing solutions that empower users felt like the perfect blend of my skills and passions. Inspired by the people around me who sometimes struggle with technology, I became passionate about designing products that foster independence and confidence.