Hi, I'm Farah!
A UX designer who enjoys crafting
experiences that are purposeful, accessible & fun.
(✿◠‿◠)
Wouldn't it be nice if …
Catch your friends in the act…
of streaming questionable songs
Why limit it to desktop only?
When a text won’t cut it, send a nudge.
Think MSN meets iMessage.
Turn indecision into a group sport
Instant polls, instant answers.
Rescue a dying convo with some healthy competition
Play the right type of games.
Hi, I'm Farah!
A UX designer who enjoys crafting
experiences that are purposeful, accessible & fun.
(✿◠‿◠)
Designing Financial Tools to Drive Stickiness in the American Express App
Conceptual case study that implements new financial management tools to allow for daily reflection.
App redesign driven by user testing and iterative prototyping. This case study explores how strategic improvements enhanced usability and engagement.
Tackling identified pain points to provide a solution that explores how thoughtful design can transform the cooking experience.
A subscription management app designed to help users track, organise, and control their recurring payments.
Tackling identified pain points to provide a solution that explores how thoughtful design can transform the cooking experience.
Tackling identified pain points to provide a solution that explores how thoughtful design can transform the cooking experience.
App redesign driven by user testing and iterative prototyping. This case study explores how strategic improvements enhanced usability and engagement.
App redesign driven by user testing and iterative prototyping. This case study explores how strategic improvements enhanced usability and engagement.
A subscription management app designed to help users track, organise, and control their recurring payments.
A subscription management app designed to help users track, organise, and control their recurring payments.
Designing Financial Tools to Drive Stickiness in the American Express App
Conceptual case study that implements new financial management tools to allow for daily reflection.
Designing Financial Tools to Drive Stickiness in the American Express App
Conceptual case study that implements new financial management tools to allow for daily reflection.
Wouldn't it be nice if …
Catch your friends in the act…
of streaming questionable songs
Why limit it to desktop only?
When a text won’t cut it, send a nudge.
Perfect for the serial ghoster in your life.
Think MSN meets iMessage.
Turn indecision into a group sport
Instant polls, instant answers.
Rescue a dying convo with some healthy competition
Play the right type of games.
Tackling identified pain points to provide a solution that explores how thoughtful design can transform the cooking experience.
Tackling identified pain points to provide a solution that explores how thoughtful design can transform the cooking experience.
App redesign driven by user testing and iterative prototyping. This case study explores how strategic improvements enhanced usability and engagement.
App redesign driven by user testing and iterative prototyping. This case study explores how strategic improvements enhanced usability and engagement.
A subscription management app designed to help users track, organise, and control their recurring payments.
A subscription management app designed to help users track, organise, and control their recurring payments.
Designing Financial Tools to Drive Stickiness in the American Express App
Conceptual case study that implements new financial management tools to allow for daily reflection.
Designing Financial Tools to Drive Stickiness in the American Express App